The universe is filled a million and one things, one of it being the Internet. As most are already aware of, the internet comprises of all things informational. Not just because it possessess all information necessary to get by everyday but also because it contains the most convenient ways to carry on with our lives. And the most outstanding feature of it yet is online shopping. A form of e-commerce that enables customers to purchase the products they want over the internet using whether their house computer or cellular phone.
Lazada Online Store is the latest installment to Rocket Internet’s line of successful franchises. It is an online shopping website that offers a variety of products all viewable in one sitting. It holds items for popular brands like Apple, Samsung, Blackberry, Converse etc. Their selections are not limited to basic gadgets or shoes. They have furnitures, beauty products, baby toys, books, movies and many more kinds of items undeniable breathtaking at first glance. With so many malls now being put up, one can not help but wonder how online shopping websites maintain the kind of credibility and profit they make. But it all ultimately boils down to service and good offers. No matter how good a stall looks like in a mall, if a customer cannot afford its price range, then the store generally failed in making their brand profitable.
Online shopping websites are no different from malls. While malls have rivals that reach up to thousands scattered all over the Philippines, online stores compete with a million of other self-serving sites accessible in one click from the mighty search bar, Google. And what’s worse is, some of it are internationally owned. Given Filipinos’ fondness for all things western, local online sellers are forced to compete with an already established form of branding. But local sellers should not see this as a burden but as room for improvement. If Filipinos want standards that are based from international sites, then why not improve on what they a;ready have and make it an even better version. It’s all about the style and the content. Content can get you places but style will get you noticed. As much as conforming shouldn’t be promoted, the e-commerce industry is a tough one to crack and certain things should be taken into consideration ahead of the others.
Lazada was able to direct Filipino online consumers attention to their site by collecting distinctly unique brands and merchandises and allowing customers to search from their long impressive list of items for sale. This way, they were able to put into one website generally everything that Filipinos look for when searching for online shops. Lazada created a name for itself by going over the tranditional norm of online service and creating promos like no other. Their items are not only good in quality but also very affordable in price. Also, the website makes customers feel exclusive since it only caters to Filipino buyers. There’s always something about exclusivity that makes a person keep coming back.