THE MINDS BEHIND CLOSED DOORS
In the year 1999, three brothers named Mac, Oliver and Alexander all residing in Germany then saw a potential empire in making online business sites. They established Rocket Internet, the world’s largest internet incubator. It was then that the births of the mighty Samwer brothers were recognized. Their ventures are distributed to different cities in different continents like Africa, Asia, Australia, Europe, North America and South America. They are known well for single business ventures that they branch out to several countries for expansion and further growth. Rocket Internet’s ventures include Fab Furnish, Jumia, Zalora, Zalando, Zando, Wimdu, The Iconic, Wunderkarten, Glossy Box, Lazada and many more.
LAZADA ON AN INTERNATIONAL SCALE
If you thought Lazada was created by a local group of online entrepreneurs who just happen to have a knack for good branding, you’re wrong. Lazada has many counterparts across Southeast Asia including Indonesia, Thailand, Vietnam and Malaysia. Each counterpart sells its products in the currency recognized by the local community they are at. Offices are based within the country of expertise for easier access and service orientation. Lazada Philippines is located at Makati near Greenbelt 1 with a mix of both international and local professionals in their own respective fields.
LAZADA: DOMESTIC E-COMMERCE
Last February 2012, a grand launch for Lazada was celebrated introducing its company themes, orange and blue. The company introduced itself as ‘The Philippines’ Online Shopping Mall’, selling over 20,000 products coming from different brands. In April of this year, Lazada celebrated its first year anniversary holding several contests at once and offering insanely high-percentage discounts. Various companies partnered with the one year old online shop creating more extreme promos for customers to take part in. It is now one of the most visited websites in both the Philippines and Southeast Asia. Its creation opened doors for many online wizards in the Philippines. It offered new employment with very good working conditions and compensation. The products they sell range from consumer electronics, books, children’s toys, camping equipment, silverware, fashion accessories and many more.
Lazada exposed Filipino buyers to a whole new kind of shopping system. Unlike before, shoppers now have the privilege and freedom to purchase whatever item they want no matter how big or small at any time most convenient to them. All orders no longer have to be dragged out of the mall because with Lazada, all orders are automatically subject to delivery nationwide. They introduced Cash on Delivery as one of their primary method of payments alongside Credit and Debit card payments. Banco De Oro currently holds an installment promo with Lazada allowing buyers to pay in equal installments for 3 months.
ROAD TO SUCCESS
Besides being featured in the top 2 leading television networks in the Philippines and other forms of media, Lazada has proven its road to success through a number of media recognitions. Facebook listed Lazada as one of the most talked about brands during its month long anniversary celebration. It also was acknowledged by the Golden Globe Annual Awards as the ‘Best Online Shopping Mall for 2013”. With so much time for it to build up its reputation, Lazada singlehandedly fought its way to the top in only a little over a year of exposure to Filipino online economy.