Lazada Philippines isn’t your typical online shop. It isn’t ordinary because of the amount of effort it takes to put up a single feature promo. The number of products it sells has reached to over 20, 000 items all from different respectable brands from locally made appliances to foreign branded shoes. It has counterparts in Indonesia, Thailand, Vietnam and Malaysia giving it an edge among its local competitors here in the Philippines. Because of its brother companies spread out in Southeast Asia, it has more resources to pull from starting with its employees. The family of Lazada in the Philippines now currently residing in the business capital of Makati is composed of a mix of different successful online and offline enthusiasts all successful in their own chosen fields. Some even come from Rocket Internet’s management, which is the brain behind all the branches of Lazada.
This glorious and one of a kind online store partners with well-established and very respected companies like Banco De Oro which has its very own exclusive promo with Lazada, LBC or 2GO that handles all deliveries nationwide and many more. You have probably read about its 100% success rate in customer service from The Philippine Daily Inquirer or have seen its ads flash before you in popular television channels like ABS-CBN (Kapamilya Network) and GMA (Kapuso Network).
For all aspiring online sellers especially with so limited number of items available for sale, you should be threatened. Not only because Lazada is powered by such a successful international online builder but because of its superb service that has since its launch in February of 2012 left nothing but good impressions. This became even more apparent after its discovery by the Golden Globe Annual Award giving body that dubbed it as the Best Online Shopping Mall for 2013. It takes accountability for all its services that is supported by its Return Policy. This policy is a gateway for safe and eligible returns by customers for products that seem unfit according to its product description or products that simply malfunction and needs replacement. Although Lazada does not approve of replacement, they give an even better option for customers in a form of a voucher amounting to the amount of the item returned. If the customer wishes to order for the same item, they may do so. But they may also choose to buy something completely different. Regardless of the nature of the item, the company will be obliged to send said order in exchange for the returned product.
Locally, E-commerce has made tremendous progress. More and more entrepreneurs both professional and amateur are creating names for themselves in the form of online selling. But this is no reason to feel confident about its lengthy success. As an industry still trying to establish itself long term despite future online innovations that might over shadow it, it must continue to deliver with utmost service so as not to give the buyers a wrong impression. After all, e-commerce is here to stay.