The Philippines Online Shopping Mall isn’t just a self-proclamation by Lazada anymore. It’s finally a title the popular e-commerce website deserves. This year, the one-year-old shopping mall was acknowledged by not only its loyal customers but by an award-giving body known by all. The Golden Globe Annual Awards declared Lazada as the Philippines Best Online Shopping Mall in the Philippines after just being announced as the most talked about consumer product on Facebook.
Its streak is impeccable given how very little exposure it has had compared to the other e-commerce sites on the same pedestal as them as far as products are. According to the award-winning website, only a limited number of media entities have given it exclusive features like The Philippine Daily Inquirer, GMA-7, ABS-CBN 2 and Mega Magazine. But these are not enough to push an award-giving body as prestigious as the Golden Globe Annual Awards to give out such a remarkable title to a website not deserving.
Its venture builder, Rocket Internet, must have been thrilled to hear about its success in the Philippines. And hearing about the investors willing to fund the improvement of the project such as Summit Media and J. P. Morgan, the two most familiar companies in the Philippines currently supporting it, must have given Rocket Internet more reasons to declare itself as one of the top leading online venture builders worldwide.
Lazada has other counterparts spread out in Asia, specifically the Southeast. Thailand, Malaysia, Vietnam and Indonesia have also garnered several numbers of investments showing just how consistent the type of service the said e-commerce company can provide. And with the long list of successful ventures Rocket Internet has entered in and pioneered, the success Lazada is getting as well as the recognition come as no surprise anymore.
The company serves as the ultimate online mall for shoppers who would rather stay at home than get in the middle of a crowded shopping mall. It sells various merchandises that fall under distinctly different categories. Filipinos of all ages and gender can find something worth buying from the site without having to check on each category.
The website has an easy access search bar where keywords are enough to identify a specific item from the database. Following its very efficient search bar comes other interface features like quick links to the latest sales and the most raved about promos for the month. The website stays true to the basics while adding essential favorites majority of its market will likely be interested in.
Obviously, the difference in culture between the management and its employees was not a barrier into creating a perfect online shopping sanctuary for both men and women. Unlike specialty online stores that are focused on one nature of product, Lazada aims to cover all the basics in hope of proving excellent service. Because of the wide coverage it serves, there are bigger possibilities of attracting multiple types of customers all at once. A characteristic that made the website the success that it is now.