ProFriends on Business World Online

Dated February 13, 2013, the article entitled “PRO-FRIENDS forays into condos” was published. It featured the venturing of Profriends or Property Company of Friends Inc into condominium building.

business world.jpg2

Business World Online logo

Tani V. Puyat, Pro-Friends assistant vice-president for marketing, said in an interview, “We’re actually already very strong in the horizontal segment, and to further grow the business, it is very good and very strategic to be present in different segments; thus, we are going into vertical.”

She also states “We chose to expand in Metro Manila because the market here is very big… There is a lot in terms of supply, but so much more in terms of demand.”

This condominium project is the Ilustrata Residences located in Santolan, Quezon City. The medium-rise condo which is PCFI’s gem bears the intersecting colors green and gold to represent the balance between modern and traditional life perfectly suited for starting families, young couples, and urban professionals who see value in having an affordable place in a prominent address.

ilustrata map

Ilustrata Residences map location


It will stand on a 1.2-hectare lot along Bonny Serrano Avenue (Santolan Road) in Cubao, Quezon City. The project will be composed of six buildings: Luna, Jaena, Trias, Ponce, Palma, and Quezon towers.

Upon targeted completion in 2015, the project will offer 1,800 residential units, divided into 49.2-square-meter two-bedroom units, 34.2-square-meter one-bedroom units, and 24.6-square-meter studio-type units.

Amenities at the project include function rooms, swimming pools, parks, and a multipurpose hall. The company is also banking on Ilustrata Residences’ strategic location, with access to major Metro Manila commercial and business hubs such as Araneta Center, Greenhills Shopping Center, Ortigas Center, and the Makati central business district.

For transportation, from the North (Q.C) and South (Makati CBD) via EDSA – Santolan-Annapolis MRT Station + Jeep Along Santolan and from Ortigas CBD via Ortigas Ave – Bus/Jeep + Jeep Along Santolan.

Just March last year (2012), Pro Friends – which was established in 1999 – raised P3 billion from the issuance of five-year corporate notes to bankroll land acquisitions and working capital requirements.


ProFriends historical timeline


“Open House” also featured Ilustrata Residences. Watch it now! Open House is a thirty-minute magazine show that equips Filipino families with information on how to choose a house and transform it into a beautiful home. More than a property show, OPEN HOUSE also offers new ideas on building Filipino families with the dream of establishing a nation of  happy homes. It is hosted by ABS-CBN veteran news correspondent, Jing Castaneda and chef and entrepreneur Chase Tinio and can be seen every Saturday 6:00 – 6:30 pm with replay every Sunday 11:00 – 11:30 am starting February 23, 2013 on ABS-CBN News Channel (ANC) and The Filipino Channel (TFC) (source:

Should you wish to purchase or look into Ilustrata Residences, call (02) 4917700. Or visit Ilustrata Residences Showroom at 39 Boni Serrano Ave., Bagong Lipunan ng Crame, Cubao, QC, PH (02) 451-1876. There is a contact form on the website but for direct email, send it to

For more PRO-FRIENDS stories:


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s