According to the most popular social media website today called ‘Facebook’, Lazada Philippines took the number one spot as most talked about consumer brand early this year. Why? I think the question you should be asking is, “Why not?”. It would be too long of a blog if I had to list down every possible answer to why Lazada is getting so much recognition this year. I guess it comes with the territory as it was named by the Golden Globe Annual Awards as the Best Online Shopping Mall for 2013. But one thing about this website that people fail to acknowledge is the reason behind its outstanding performance all in one year.
Its story begins with the builder of the said site created over a decade ago called Rocket Internet. This online venture company is known to be one of the biggest and most successful company in their line of work worldwide. Covering over 50 countries all over the world, its ventures reaching up to a hundred and over were able to establish itself and grow as separate units. Rocket Internet is owned by business moguls by the last name of Samwer hence their popular nickname of the Samwer brothers comprised of three amazing and talented individuals. The Samwer brothers created Rocket Internet in the roots of pipe-playing and supermodel, Heidi Klum. Germany perhaps can brag about its e-commerce industry in such a way that the Philippines can only dream of.
Lazada’s affiliated with Zalora and both are under the direct supervision of Lazada’s international professional management team. As one of the leading e-commerce websites in the Philippines, it upholds an image responsible for ultimate customer satisfaction provided through multiple forms of services. The aforementioned site convinces Filipinos to make room for its services through customer policies, benefits, discounts, promos and affordable rates. Its services include methods of payments entertaining both debit and credit payers, shipping available nationwide, a daily active customer service hotline, 14-day return policy to give priority to customers with items that have been mishandled, damaged, etc. It has over 20,000 items from baby diapers to house furniture made by local and international manufacturers. The items sold in the website are also normally always better in pricing making it a no brainier to purchase online instead of offline. Discounts go as high as 90% depending on the season or occasion being honored. Special promos are also made dependent on the themes set up for the week.
Because of its alarming (In a good way) number of loyal supporters and casual buyers, it expanded its service centers to over a hundred locations spread out in Luzon, Visayas and Mindanao. Also, payment methods were also improved. It introduced its installment-based payment method a few months ago where customers can pay up to 2 years exclusive for Banco De Oro (BDO) cardholders. A very good customer benefit straight from top-running local companies. As one of the 5 locations of Lazada in Southeast Asia, the Philippines has definitely created an influential website that every Filipino can be a part of.