Lazada Philippines: An economic makeover of a lifetime

The Philippines is on its way to completing a makeover that has been long overdue. Its giving its neighboring countries a run for their money with its new set of online skill sets improving profoundly. A new wave of business entrepreneurs are introducing a new set of marketing strategies to deliver their goods — online marketing has made its way to the small islands of Luzon, Visayas and Mindanao. It was truly a remarkable change in the online scene when Lazada Philippines came into the picture as it opened more doors not just for buyers but to suppliers as well. It served as an agent for both producers and consumers to reach out to its fullest potential nationwide and led to a success no one ever saw coming. With its long list of products available for sale, buyers are provided with quality goods at the most comfortable way possible. And for suppliers, this online store catapulted some local products to nationwide exposure.

The concept of Lazada when it was launched early last year was new to the local market but not unheard of. Its Rocket Internet’s personal take on international websites such as Amazon, Ebay and Multiply all rolled into one giant online empire. Its goal is to compile the most sought out goods in the market and incorporate it into a single website specifically made to the likings of the Filipino online market. In short, it is an online store that carries products of all types sold in Philippine Peso. If you’re a fan of online shopping but you’re sick of ordering from international sites that would require expensive shipment fees and sometimes hidden charges in immigration, its advisable to not look very far because you might just be astounded by what you discover can be offered locally. With our very own Lazada in the works, the potential of both online selling and shopping is limitless. And our very own because this well-conceptualized online store also has branches in other parts of Southeast Asia like Singapore and Indonesia.

Don’t be a fool of your own local treasures. This online store may not have grown completely from Filipino roots as it is owned by online venture moguls, the Samwer brothers. But it has certainly made its way to where it is now because of the profit and support that Filipinos brought in the equation. As dull and completely unimpressive as it may sound on paper, the expectations that this one-of-a-kind online shopping website threw overboard all its competitions and wiped them clean of not just customers but income as well. That is a huge achievement for an international site made local that has not been fully exposed to the culture of Filipino shopping. Furthermore, it was able to withstand all weather despite other local online stores having more experienced and well-equipped employees.

This amazing venture that is still soaring on the Philippine sea is one to look out for. Who knows just how much better online shopping can turn to ten to twenty years from now?